![]() ![]() ![]() A new type was chosen, all the letters were given in capitals. In 1978 the name of the company was placed above the symbol. The logo featured negative letters and symbol on the dark blue background. The emblem sported the same dark shade of blue that can be seen on some of the modern versions. Over the first seven years, the word “Nike” was given in a type that imitated handwriting and used the Swoosh image as a background. For much of its history, the symbol included the name of the company. Symbol modificationsĪlthough the Swoosh has looked almost the same since 1971, in fact there were minor changes in the emblem. Nike co-founder Phil Knight, who was an accounting teacher at the University, offered her to design the logo when he heard her complain she didn’t have the money to buy oil painting supplies. She received $35 for the job, which today equals $217. The Nike Swoosh was created in 1971 by Carolyn Davidson, who was studying design at Portland State University.
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